Proof

Results that hold up outside the pitch deck.

Client outcomes, operator credibility, and independent authority signals - organized so the work leads and the proof reinforces it.

Proof at a glance

Trusted by leaders and teams at

A mix of client work, advisory partnerships, and organizations where we have operated directly.

IBM logo

IBM

Appen logo

Appen

Blue Shield of California logo

Blue Shield of California

Particle Health logo

Particle Health

Stem logo

Stem

Resilience logo

Resilience

Shift Technologies logo

Shift Technologies

DraftKings logo

DraftKings

DataStax logo

DataStax

Verizon Business logo

Verizon Business

FreshDirect logo

FreshDirect

The Estée Lauder Companies logo

The Estée Lauder Companies

Davis Core Advisory logo

Davis Core Advisory

Sprect logo

Sprect

Fortusight logo

Fortusight

NVIDIA logo

NVIDIA

Snowflake logo

Snowflake

IBM logo

IBM

Appen logo

Appen

Blue Shield of California logo

Blue Shield of California

Particle Health logo

Particle Health

Stem logo

Stem

Resilience logo

Resilience

Shift Technologies logo

Shift Technologies

DraftKings logo

DraftKings

DataStax logo

DataStax

Verizon Business logo

Verizon Business

FreshDirect logo

FreshDirect

The Estée Lauder Companies logo

The Estée Lauder Companies

Davis Core Advisory logo

Davis Core Advisory

Sprect logo

Sprect

Fortusight logo

Fortusight

NVIDIA logo

NVIDIA

Snowflake logo

Snowflake

Real World AI book cover
Industry authority

Real World AI

“I can think of no more promising enabling technology than machine learning, yet this promise also comes along with real danger--to society, to customers, and to our employees and our businesses. Alyssa and Wilson's new book provides product teams and product leaders with a clear-eyed view of this powerful new tool.”

Marty Cagan, Partner, Silicon Valley Product Group

Alyssa is the co-author of Real World AI, a practical guide for responsible machine learning. Kirkus Reviews called it “as comprehensive as it is detailed.”

View the book →

Selected Work

Selected examples of our work we are proud of.

Navigating Ambiguity to Launch an Enterprise AI Copilot
MultipleAI Copilot | Product Strategy | Technical Architecture

Navigating Ambiguity to Launch an Enterprise AI Copilot

How we guided an Enterprise B2B SaaS company through the challenges of developing and launching an AI Copilot, addressing architectural weaknesses, organizational misalignments, and unclear product direction.

Read case study →
Transforming Infrastructure and Performance for a Growing Marketplace
Pillar BInfrastructure Migration | Performance Optimization | Search Architecture

Transforming Infrastructure and Performance for a Growing Marketplace

How we modernized a professional consultation marketplace's technical infrastructure, implemented advanced search capabilities, and optimized performance while the platform continued serving active users.

Read case study →
Designing and Launching an AI-Powered Marketing Assistant in 90 Days
MultipleAI Assistant | Marketing Technology | Rapid Prototyping

Designing and Launching an AI-Powered Marketing Assistant in 90 Days

How we designed and delivered a live demonstration of an AI-powered marketing assistant, showcasing AI capabilities to enhance marketing strategies through audience segmentation, campaign planning, and predictive analytics.

Read case study →
Revolutionizing Pricing Science to Save Client Retention
Pillar CAI Pricing | Data Science | Client Retention

Revolutionizing Pricing Science to Save Client Retention

How we developed an innovative pricing science feature that restored client confidence, ensured contract renewal, and introduced a patentable product differentiator.

Read case study →
Creating an Immersive AI Marketing Experience
Pillar CImmersive Experience | Gesture UI | AI Demonstration

Creating an Immersive AI Marketing Experience

How we designed and delivered a fully immersive, interactive AI demonstration that highlights marketing technology capabilities in Customer Experience Centers, setting a vision for future product innovation.

Read case study →
Scaling Teams Through Data-Driven Decisions
FoundationsUX Research | Data Analytics | Team Collaboration

Scaling Teams Through Data-Driven Decisions

How we equipped research teams with robust data instrumentation and actionable insights, bridging qualitative research with behavioral data to optimize user experiences across cloud platforms.

Read case study →
Turning Research into Strategy—Using Jobs-to-Be-Done
FoundationsJobs-to-be-Done | UX Research | Data Science

Turning Research into Strategy—Using Jobs-to-Be-Done

How we implemented Jobs-to-be-Done methodology to uncover user needs and transform roadmap investments, resulting in significant improvements in user experience and task completion.

Read case study →
What leaders say

Specific proof beats generic praise.

01 / 07

Alyssa provided the structure and clarity that allowed me to turn a set of early ideas into an initial brand and digital presence for Davis Core Advisory. Her partnership made the 0-1 transition faster, more focused, and far more intentional. Over more than five years working together at Blue Shield of California, I watched Alyssa step into increasingly complex leadership roles and deliver consistently outstanding results - including partnering with me on several high-visibility presentations. She is a partner whose work I trust and enthusiastically recommend.

Lisa Davis

Founder & CEO, Former CIO Blue Shield | Davis Core Advisory

Select a quote